Morally and ethically, pushing for parity between women and men in senior business positions is clearly the right thing to do. What also makes the benefits of gender parity compelling is the impact it can have on the commercial performance of businesses — diversity and inclusion can make companies more profitable, innovative and respected.
With a clear moral and commercial advantage to involving more women at a senior level in business, the question remains: why don’t more firms embrace it? Following this year's Women in Business research, we explored the relationship between the levels of women in senior positions and how this impacts commercial performance, including profit expectations, among mid-market businesses.